Mobile App Marketing Services

What is Mobile App Marketing?

The world has shifted from desktops to smartphones. Businesses are now faced with more and more opportunities every day that can radically change how their service or product is delivered and accessed by their potential customers. Owning a mobile app is a great way to reach those targeted consumers. Thousands of apps are launched on app stores every day. But the truth is that many of them are never downloaded and some of them are even deleted by users after first use.

App ranking is everything. It depends on the power law in the App Store and the Google Play Store. App adoption is heavily skewed towards the top few apps. It is called the App Store 99/0.01 rule. To beat this rule and beat your competitors, your app needs to leverage strategic ways of generating more app installs and provide engaging solutions to users after they download your application. At AppCare Solutions, we help you rank higher in the app stores and get higher ROI with our mobile app marketing services. Being one of the top-ranked mobile app marketing agencies in the world, we can help you build cross-channel, cross-platform app marketing strategy to supercharge your mobile app growth. But let’s first understand how app marketing works?

Get Strategic Mobile App Marketing Services from AppCare Solutions

After the successful development of a mobile app, it is essential to promote and market the app. Our mobile app marketing services include consulting, strategizing, prelaunch marketing, user acquisition, and engagement advertising to convert more targeted app users. AppCare Solutions has helped 150+ businesses to market their app with a 100% success rate. Our team of 40+ app marketing strategists works with you to customize your marketing plan and deliver measurable results. When you hire us as your mobile app marketing company, you get:

App Marketing Consultation

We offer app marketing consulting services to help businesses understand the benefits of app promotion and ASO. Our unique strategy helps us create customized marketing solutions that are bound to create successful results.

App User Acquisition

We craft a personalized user acquisition plan for your app. Our user acquisition strategies include marketing through mobile ads, banner ads, social media, press releases, email, native ads, ASO, and video ads. We measure the number of installs and install rate to refine our strategy and improve results.

Prelaunch App Marketing
For the successful launch of your app, we create a prelaunch marketing campaign after auditing the app and researching your target users and competitors. We start early, We create a website for your app, start blogging, connect with users via email marketing and create buzz with social media.

App User Engagement

We help you create content for welcome pages, app features page, in-app or in-product messaging, and even for push notifications. We collect user feedback and analyze app data such as the number of likes, shares, and visitors to understand user behavior. We modify our strategy accordingly to get more value from marketing.

App Store Optimization

We optimize the mobile app to rank higher in an app store's search results. The higher your app ranks in a store's search results, the more visible it is to potential users. We ensure the app meets the store’s guidelines and ranking criteria so that it rises to the top and gets more installs.

App Monetization

We help business maximize their app revenue through in-app advertising and ad mediation platform. You can get the best header bidding to your mobile app and keep control of who will advertise on your app. You can even tap into advertising dollars through direct, programmatic channels.

How Mobile App Marketing works?

Mobile app marketing involves advertising the application to the intended target audience by utilizing specific marketing strategies, advanced tools, and customized campaigns. App marketing should start even before the app is being developed. Some of the unique challenges facing app owners are targeting problems, understanding downloads versus the number of users, app store rankings, and more. Three important metrics decide the fate of your app:

App Rank-Higher ranks on the app stores can be achieved through App Store Optimization. It involves optimizing app description and title with keywords to increase organic search and downloads.
Acquisition Rate- You need to create a balance between organic and paid user acquisition campaigns to increase app exposure and get more installs. This helps to minimize the cost per install.
User Retention - It is defined as the number of times an app's users return to the app within three months of their first session. You need to increase the user retention rate with good engagement tactics and methods.